Music Consumer Research
and Analyst Services
Vinyl is the hot format today, and it’s not just hipsters spinning discs. Although half of vinyl buyers are younger than 26 years old, 27% of purchasers are Gen X and Baby Boomers. Our Music Acquisition studies can tell you more about who buys.
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Research Studies
We cover the spectrum of fan engagement with music from how it is purchased to where it is listened to, and everything in between.
Services
It’s not just about research, we provide additional consulting and analytics to address all your questions.
Recent Blog Posts
Is TikTok Losing Its Shorts?
TikTok Losing Share of Music In Q4 2024; Younger Users Defecting According to MusicWatch’s latest audiocensus study, completed in January, there are over 103 million music listeners on social video apps in the US, a rise of 80 percent since 2021. These listeners spend an average of 6.5 hours per week with music on social read more »
The Decline in TikTok Users Is Wishful Thinking for Music
A recent article in the Wall Street Journal suggested that TikTok experienced slowing user growth in the US between 2022 and 2023. The decline was attributed in part to the younger demographic. At MusicWatch, we saw no evidence of this. To be fair, there are lots of ways to measure audience for a platform such read more »
MusicWatch Reports Results of 2023 Annual Music Study: Record Numbers of Music Streamers and Paid Subscribers
MusicWatch Annual Music Study points to continued health of the US music market, a record number of paid subscribers, and increased spend on recorded music. Over 90% of internet users are streaming music in the US. MusicWatch today published its 22rd edition of the US Annual Music Study, the most comprehensive overview of audio and read more »