Blog

April 26, 2023

Does Sirius Deserve More Respect?

SIRI’s streaming app is a legitimate contender in music streaming and Pandora continues to be a leader serving the large market preferring ad-supported music services It was a challenging first quarter for Sirius, with staff reductions, and a notable dip in stock price. New vehicle sales, which typically fuel trials of Sirius’ in-car satellite service,  read more »

February 14, 2023

Generation Audio: A Different Way to Look At Audio Listeners

Audio is a category ripe for segmentation. Genres are a great start. If I say Classic Rock or HipHop what vastly different imagery comes to mind? We can create similar images by showing someone who prefers listening to music on radio, versus one who favors streaming. Then there’s age demographics and groupings such as GenZ. read more »

September 27, 2022

MusicWatch First Half 2022 Consumer Surveys Show Record Number of US Music Subscribers and Strong Growth in Music Listening Across Streaming and Social Platforms

US Music Listening Hours Up By 28% Compared With Year-Ago MusicWatch released the results of its audiocensus survey of US internet users aged 13 and older. The study showed strong growth in engagement among US music and audio consumers during second quarter 2022. MusicWatch estimated that there are an additional 10M more music streamers in read more »

July 19, 2022

“Talking ‘Bout My Generation”: the New Era of Vinyl Record Buyers

The new generation of Vinyl buyers are dedicated to the format and represent an opportunity for artists, retail, and device marketers.   In 2021, vinyl record sales topped $1 Billion in the US. The last time vinyl sales topped the billion-dollar mark was 1988, when inflation adjusted revenue was $1.2B (RIAA).  Between 1989 and the read more »

July 13, 2022

Vinyl Records and the Art of Analog Passion

How Vinyl Deeply Connects Artists and Music Fans My daughters came of age in the iTunes era. They spent hundreds of dollars per year on digital singles and compiled large playlists on their iPods. Even so I wasn’t sure the singles orientation of downloading was helping them make deep connections with artists- the kind of read more »

May 5, 2022

Landmark MusicWatch research provides an in-depth look at the needs and desires of today’s vinyl music customers.

April 19, 2022 New York: MusicWatch, a leading U.S. research and analytics company serving the music industry for nearly a quarter of a century, unveiled today a first of its kind study conducted in cooperation with the Recording Industry Association of America (RIAA) and the Music Business Association.  The study, titled Revelations About the Vinyl read more »

June 15, 2021

Who Was Your First?

The first music artist you discovered, that is. I remember distinctly three events. As a “toddler” sneaking down to the basement to see The Beatles on Ed Sullivan. Driving down the Meadowbrook Parkway after class on a cloudy day with the top down on the MG and hearing Roxanne played on WLIR for the first read more »

March 8, 2021

US Sees Record 209 Million Music Streamers In 2020

110 Million More Music Streamers Than Ten Years Ago According to newly released findings from MusicWatch’s 2020 Annual Music Study, more Americans streamed music in 2020 than ever before. A record 209 million internet users aged 13 or older experienced music streaming. Streaming could source from pure play services such as Pandora, Spotify or Apple read more »

October 27, 2020

Joe Biden Bests Donald Trump Among Audio Enthusiasts

But it’s a dead heat among those who listen to music on Broadcast Radio In a survey conducted by MusicWatch between October 15th and 19th former Vice President Joe Biden topped President Donald Trump as audio users’ choice for US President in the 2020 election. The survey examined a variety of current audio behaviors including read more »

May 28, 2020

It’s Still Rock ‘N’ Roll To Me

Our favorite music genres- from different perspectives For decades “the charts” have been the arbiter of consumer tastes in music. That makes sense. What’s selling (in CD days) or what’s streaming (today) lubricates the engine of the music industry. The charts drive revenue allocation and help to sort out the winners when it comes to read more »