Music Consumer Research
and Analyst Services
Vinyl is the hot format today, and it’s not just hipsters spinning discs. Although half of vinyl buyers are younger than 26 years old, 27% of purchasers are Gen X and Baby Boomers. Our Music Acquisition studies can tell you more about who buys.
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Research Studies
We cover the spectrum of fan engagement with music from how it is purchased to where it is listened to, and everything in between.
Services
It’s not just about research, we provide additional consulting and analytics to address all your questions.
Recent Blog Posts
US Recorded Music Buyers Grow For Fourth Consecutive Year; At A 20 Year High. Spend On Music Rises 8% In 2025
The base of music buyers continues to grow in the US, according to MusicWatch’s 2025 Annual Music Study, the most comprehensive survey of music activities in the United States. A total of 148 million fans paid for recorded music in 2025, which MusicWatch counts as paid subscriptions and sales of CDs, Vinyl, and Downloads.This represents read more »
Ten Years of Music Listening; What Have We Learned
Is The Concept of Listening Becoming Obsolete? MusicWatch was the first company to measure how we listen to audio. In 2006 we realized that media was moving from a transactional economy (share of wallet) to an attention economy (share of time). That shift came early for music when sales of CDs or downloads were making read more »
US Music Streaming Subscriber Base Hits a New Record In 2025
100 Million New Paid Subscribers Added In Ten Years The US market for paid music subscriptions continues to be robust, with an estimated 130 million on-demand and non-interactive subscribers in 2025. That represents a 10 percent gain over the 2024 subscriber base, demonstrating that the paid audio space even though mature, continues to be quite read more »