Music Consumer Research
and Analyst Services
Vinyl is the hot format today, and it’s not just hipsters spinning discs. Although half of vinyl buyers are younger than 26 years old, 27% of purchasers are Gen X and Baby Boomers. Our Music Acquisition studies can tell you more about who buys.
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Research Studies
We cover the spectrum of fan engagement with music from how it is purchased to where it is listened to, and everything in between.
Services
It’s not just about research, we provide additional consulting and analytics to address all your questions.
Recent Blog Posts
Generation Audio: A Different Way to Look At Audio Listeners
Audio is a category ripe for segmentation. Genres are a great start. If I say Classic Rock or HipHop what vastly different imagery comes to mind? We can create similar images by showing someone who prefers listening to music on radio, versus one who favors streaming. Then there’s age demographics and groupings such as GenZ. read more »
MusicWatch First Half 2022 Consumer Surveys Show Record Number of US Music Subscribers and Strong Growth in Music Listening Across Streaming and Social Platforms
US Music Listening Hours Up By 28% Compared With Year-Ago MusicWatch released the results of its audiocensus survey of US internet users aged 13 and older. The study showed strong growth in engagement among US music and audio consumers during second quarter 2022. MusicWatch estimated that there are an additional 10M more music streamers in read more »
“Talking ‘Bout My Generation”: the New Era of Vinyl Record Buyers
The new generation of Vinyl buyers are dedicated to the format and represent an opportunity for artists, retail, and device marketers. In 2021, vinyl record sales topped $1 Billion in the US. The last time vinyl sales topped the billion-dollar mark was 1988, when inflation adjusted revenue was $1.2B (RIAA). Between 1989 and the read more »