Music Consumer Research
and Analyst Services

Vinyl is the hot format today, and it’s not just hipsters spinning discs. Although half of vinyl buyers are younger than 26 years old, 27% of purchasers are Gen X and Baby Boomers. Our Music Acquisition studies can tell you more about who buys.
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research-reports

Research Studies

We cover the spectrum of fan engagement with music from how it is purchased to where it is listened to, and everything in between.

services

Services

It’s not just about research, we provide additional consulting and analytics to address all your questions.

Recent Blog Posts

June 15, 2023

Boomers Aren’t Saving Music Subscriptions Anytime Soon

As growth in the number of paid music streaming subscribers slows in the US, some have theorized that Baby Boomers are the key to unlocking more paying customers.  It has become popular to talk about Baby Boomers as the saviors for the next wave of growth in music streaming subscriptions. This notion started after analysts read more »

April 26, 2023

Does Sirius Deserve More Respect?

SIRI’s streaming app is a legitimate contender in music streaming and Pandora continues to be a leader serving the large market preferring ad-supported music services It was a challenging first quarter for Sirius, with staff reductions, and a notable dip in stock price. New vehicle sales, which typically fuel trials of Sirius’ in-car satellite service,  read more »

February 14, 2023

Generation Audio: A Different Way to Look At Audio Listeners

Audio is a category ripe for segmentation. Genres are a great start. If I say Classic Rock or HipHop what vastly different imagery comes to mind? We can create similar images by showing someone who prefers listening to music on radio, versus one who favors streaming. Then there’s age demographics and groupings such as GenZ. read more »