Music Consumer Research
and Analyst Services
Vinyl is the hot format today, and it’s not just hipsters spinning discs. Although half of vinyl buyers are younger than 26 years old, 27% of purchasers are Gen X and Baby Boomers. Our Music Acquisition studies can tell you more about who buys.
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Research Studies
We cover the spectrum of fan engagement with music from how it is purchased to where it is listened to, and everything in between.
Services
It’s not just about research, we provide additional consulting and analytics to address all your questions.
Recent Blog Posts
“Talking ‘Bout My Generation”: the New Era of Vinyl Record Buyers
The new generation of Vinyl buyers are dedicated to the format and represent an opportunity for artists, retail, and device marketers. In 2021, vinyl record sales topped $1 Billion in the US. The last time vinyl sales topped the billion-dollar mark was 1988, when inflation adjusted revenue was $1.2B (RIAA). Between 1989 and the read more »
Vinyl Records and the Art of Analog Passion
How Vinyl Deeply Connects Artists and Music Fans My daughters came of age in the iTunes era. They spent hundreds of dollars per year on digital singles and compiled large playlists on their iPods. Even so I wasn’t sure the singles orientation of downloading was helping them make deep connections with artists- the kind of read more »
Landmark MusicWatch research provides an in-depth look at the needs and desires of today’s vinyl music customers.
April 19, 2022 New York: MusicWatch, a leading U.S. research and analytics company serving the music industry for nearly a quarter of a century, unveiled today a first of its kind study conducted in cooperation with the Recording Industry Association of America (RIAA) and the Music Business Association. The study, titled Revelations About the Vinyl read more »