Music Consumer Research
and Analyst Services

Vinyl is the hot format today, and it’s not just hipsters spinning discs. Although half of vinyl buyers are younger than 26 years old, 27% of purchasers are Gen X and Baby Boomers. Our Music Acquisition studies can tell you more about who buys.
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research-reports

Research Studies

We cover the spectrum of fan engagement with music from how it is purchased to where it is listened to, and everything in between.

services

Services

It’s not just about research, we provide additional consulting and analytics to address all your questions.

Recent Blog Posts

January 18, 2024

Monetizing Music Fans: Billion Dollar Opportunity or Superfantasy?

Demand isn’t there today, but there’s a payoff if it can be unlocked. Lucien Grange and Robert Kyncl, leaders of Universal Music and Warner Music respectively, received a lot of notice last week for suggesting that music fandom was sorely under monetized. Both see squeezing more dollars from music fans as a path to growth. read more »

June 15, 2023

Boomers Aren’t Saving Music Subscriptions Anytime Soon

As growth in the number of paid music streaming subscribers slows in the US, some have theorized that Baby Boomers are the key to unlocking more paying customers.  It has become popular to talk about Baby Boomers as the saviors for the next wave of growth in music streaming subscriptions. This notion started after analysts read more »

April 26, 2023

Does Sirius Deserve More Respect?

SIRI’s streaming app is a legitimate contender in music streaming and Pandora continues to be a leader serving the large market preferring ad-supported music services It was a challenging first quarter for Sirius, with staff reductions, and a notable dip in stock price. New vehicle sales, which typically fuel trials of Sirius’ in-car satellite service,  read more »