Music Consumer Research
and Analyst Services
Vinyl is the hot format today, and it’s not just hipsters spinning discs. Although half of vinyl buyers are younger than 26 years old, 27% of purchasers are Gen X and Baby Boomers. Our Music Acquisition studies can tell you more about who buys.
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Research Studies
We cover the spectrum of fan engagement with music from how it is purchased to where it is listened to, and everything in between.
Services
It’s not just about research, we provide additional consulting and analytics to address all your questions.
Recent Blog Posts
Ten Years of Music Listening; What Have We Learned
Is The Concept of Listening Becoming Obsolete? MusicWatch was the first company to measure how we listen to audio. In 2006 we realized that media was moving from a transactional economy (share of wallet) to an attention economy (share of time). That shift came early for music when sales of CDs or downloads were making read more »
US Music Streaming Subscriber Base Hits a New Record In 2025
100 Million New Paid Subscribers Added In Ten Years The US market for paid music subscriptions continues to be robust, with an estimated 130 million on-demand and non-interactive subscribers in 2025. That represents a 10 percent gain over the 2024 subscriber base, demonstrating that the paid audio space even though mature, continues to be quite read more »
No Slowdown Here- the US Music Fan Is the Healthiest They Have Been in a Generation
Engagement and Spending Breaks Modern Records It’s the “time of the season” when numbers run high- with apologies to the Zombies for the song reference. National lobbying organizations and various researchers are publishing year-end 2024 music industry numbers. We thought we’d add a few more, focused on the music fan. Yes, growth in subscriptions is read more »