Many U.S. Music Streaming Consumers Willing to Pay More for Better Sound Quality

Posted by Russ Crupnick on

Despite the migration of music listening to smartphones and computers consumers still think sound quality is important

 Las Vegas, NV, January 6, 2016– According to a new research study presented today at CES by MusicWatch, a company providing consumer research for the music industry, there are an estimated 25 million U.S. consumers who value sound quality in music enough to pay for it. They also feel that current quality from music on mobile devices is “not good enough”, which is important because 67 percent of music streamers listen on their smartphones.

“Consumers who value sound quality and are willing to pay for a premium experience are younger, more affluent and much more engaged in music buying and listening, which makes them a perfect target group for the music industry and supporting tech companies,” said Russ Crupnick, managing partner of MusicWatch. “The challenge is how to define and market something as amorphous as ‘better sound quality.’”

Respondents who were using a free streaming service were asked what would get them to pay for a music subscription. While “control,” or the ability to select specific artists, albums and songs on-demand, was the most important feature noted, “sound quality” was as important as “wireless access in the car” and “artist exclusives.”

For this study MusicWatch used the term “as good as in the recording studio” to define better sound quality. “Rather than using ‘lossless,’ ‘better than MP3,’ and other technical jargon, it’s important to communicate this new reference point of recording-studio quality,” Crupnick said.

press release CES image

The MusicWatch study also asked music streamers to rank features of their ideal music-streaming service. Not surprisingly a “free listening option” ranked first, but respondents also valued sound “as good as the recording studio” on par with having a “wide variety of music” and the “ability to connect in the car.”

“The music and tech industries need to work together to help early adopters understand not only why they should buy products with improved sonics, but also what to buy and where to buy it,” said Crupnick.

Methodology note: The data referenced in this press release is from the MusicWatch “Sound and Streaming Study,” which examines the features that consumers value in music streaming services and what would motivate consumers to pay for a subscription. The study was independently conducted by MusicWatch, with input from the major music companies, working under the auspices of The Digital Entertainment Group (DEG). Surveys of 7,700 U.S. consumers age 13 and older were completed in November 2015. Results were balanced and weighted and projected to the U.S. population. The research was presented by Russ Crupnick, as part of a special CES panel titled “Understanding the Hi-Res Music Customer.”

About MusicWatch, Inc.

MusicWatch provides in-depth music consumer research and analyst services for the entertainment industry. With more than ten years of trended data and new research released quarterly, MusicWatch helps clients understand the latest market trends, consumer purchasing and listening habits, including music streaming services, broadcast and satellite radio, and music devices. For more information, visit www.musicwatchinc.com.

Comments

  16. Jackson on said:

    In the world of entertainment, finding unique experiences can sometimes be challenging. However, some venues offer exclusive performances that stand out. For instance, you can explore options like a ücretli şov that promises an unforgettable night. Such shows often feature talented artists and captivating acts, making them a great choice for those seeking quality entertainment. Whether you’re a local or a visitor, these performances provide a memorable cultural experience.

  17. Jazz on said:

    Türkiye’nin güney sahilinde bulunan ve doğal güzellikleriyle ünlü olan bölge, ziyaretçilere eşsiz bir deneyim sunuyor. Eğer doğa ve tarih merakınız varsa, manavgat escort şelalesini görmeden dönmemelisiniz. Aynı zamanda, bölgedeki antik kentler ve geleneksel pazarlar, kültürel zenginlikleriyle dikkat çekiyor. Tatil planlarınızı yaparken, bu bölgenin sunduğu çeşitli aktiviteleri göz önünde bulundurmanız faydalı olacaktır.

  25. AndrewFub on said:

    2. Был подобный заказ и нас спутали. Бошки купить посылка пришла, все чотко, упаковка на высшем уровне, респектос

  26. AndrewFub on said:

    Оплатил заказ до нового года, связывался через почту, написали оплата прошла, отправка будет после праздников, … ответа до сих пор нет… Сделайте что нибудь, ответьте мне на почте емае, хз уже чо делать. Кокаин купить бля у нас опен эйр будет 11 июня у шамана пороха нету!!!вот ищу где бы взять что нибудь на подобие скорости или кокса!а тут отзывы что соду продают!

  30. AndrewFub on said:

    Отдельных слов заслуживает подарочный твердый на грамм )Очень позитивная штука с запахом сыра хДДД Кокаин купить большое спасибо продавцу и нашему времени :yeah::drug::rest: – пусть дальше будет еще круче :crazy:, быстрее :superman:, веселее :dansing: и ДОБрее

  31. AndrewFub on said:

    А чё брал то Мефедрон купить все буде ровно бразы магаз ровный я тоже ждал отправку неделю зато пришло с бонусом я остался доволен (щас погода такая ,все болеют но работают )

  32. AndrewFub on said:

    ребят , а 4-fa нормальная тема ? это типа живика чтоли ? Гашиш купить напрягает долгое молчание продовца на переписку,возможно занят.

  33. AndrewFub on said:

    В воскресенье заказал,в понедельни утром оплатил,в понедельник выслали,трек сразу дали,оперативно ребята +10 от меня в Репу вам:) Бошки купить Брал тут тусишку два раза, отменного качества. Магаз работает быстро и чётко, трек кидают на следующий день, товар приходит через два дня. Респект магазу

  217. vacuum cleaner on said:

    Howdy are using WordPress for your blog platform?

    I’m new to the blog world but I’m trying to get started and create my own. Do you need any coding knowledge to make your own blog?
    Any help would be greatly appreciated!

  218. DELICUAN SITUS SCAM on said:

    Greetings! I know this is kinda off topic but I was wondering which blog platform are you using for
    this site? I’m getting sick and tired of WordPress because
    I’ve had problems with hackers and I’m looking
    at alternatives for another platform. I would be awesome if you could point
    me in the direction of a good platform.

  221. sosexdoll on said:

    What’s up every one, here every one is sharing these experience, thus it’s fastidious to read this web site, and I used to pay a quick visit this web site
    everyday.

  227. Air fryer on said:

    Excellent article. Keep posting such kind of info on your site.
    Im really impressed by your site.
    Hey there, You have performed a fantastic job. I’ll certainly digg it and in my
    opinion suggest to my friends. I’m confident they will
    be benefited from this site.

Leave a Reply

Your email address will not be published. Required fields are marked *