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Monetizing Music Fans: Billion Dollar Opportunity or Superfantasy?

Demand isn’t there today, but there’s a payoff if it can be unlocked. Lucien Grange and Robert Kyncl, leaders of Universal Music and Warner Music respectively, received a lot of notice last week for suggesting that music fandom was sorely under monetized. Both see squeezing more dollars from music fans as a path to growth. read more »


Boomers Aren’t Saving Music Subscriptions Anytime Soon

As growth in the number of paid music streaming subscribers slows in the US, some have theorized that Baby Boomers are the key to unlocking more paying customers.  It has become popular to talk about Baby Boomers as the saviors for the next wave of growth in music streaming subscriptions. This notion started after analysts read more »


Does Sirius Deserve More Respect?

SIRI’s streaming app is a legitimate contender in music streaming and Pandora continues to be a leader serving the large market preferring ad-supported music services It was a challenging first quarter for Sirius, with staff reductions, and a notable dip in stock price. New vehicle sales, which typically fuel trials of Sirius’ in-car satellite service,  read more »


Generation Audio: A Different Way to Look At Audio Listeners

Audio is a category ripe for segmentation. Genres are a great start. If I say Classic Rock or HipHop what vastly different imagery comes to mind? We can create similar images by showing someone who prefers listening to music on radio, versus one who favors streaming. Then there’s age demographics and groupings such as GenZ. read more »


MusicWatch First Half 2022 Consumer Surveys Show Record Number of US Music Subscribers and Strong Growth in Music Listening Across Streaming and Social Platforms

US Music Listening Hours Up By 28% Compared With Year-Ago MusicWatch released the results of its audiocensus survey of US internet users aged 13 and older. The study showed strong growth in engagement among US music and audio consumers during second quarter 2022. MusicWatch estimated that there are an additional 10M more music streamers in read more »


“Talking ‘Bout My Generation”: the New Era of Vinyl Record Buyers

The new generation of Vinyl buyers are dedicated to the format and represent an opportunity for artists, retail, and device marketers.   In 2021, vinyl record sales topped $1 Billion in the US. The last time vinyl sales topped the billion-dollar mark was 1988, when inflation adjusted revenue was $1.2B (RIAA).  Between 1989 and the read more »


Vinyl Records and the Art of Analog Passion

How Vinyl Deeply Connects Artists and Music Fans My daughters came of age in the iTunes era. They spent hundreds of dollars per year on digital singles and compiled large playlists on their iPods. Even so I wasn’t sure the singles orientation of downloading was helping them make deep connections with artists- the kind of read more »


Who Was Your First?

The first music artist you discovered, that is. I remember distinctly three events. As a “toddler” sneaking down to the basement to see The Beatles on Ed Sullivan. Driving down the Meadowbrook Parkway after class on a cloudy day with the top down on the MG and hearing Roxanne played on WLIR for the first read more »


US Sees Record 209 Million Music Streamers In 2020

110 Million More Music Streamers Than Ten Years Ago According to newly released findings from MusicWatch’s 2020 Annual Music Study, more Americans streamed music in 2020 than ever before. A record 209 million internet users aged 13 or older experienced music streaming. Streaming could source from pure play services such as Pandora, Spotify or Apple read more »