Will iHeart’s Audience Pay? You bet, maybe!

Posted by Russ Crupnick on

 

As iHeartRadio rolls out the beta of its PLUS paid streaming service, it’s fair to ask if anyone will pay for it come the live launch in January. PLUS is targeted at the $4.99 monthly price point and offers features such as saving, song replay, search and unlimited skips. MusicWatch’s soon to be released “Light Makes Right” report will examine consumer reactions, purchase interest, and pricing sensitivity for lighter versions of streaming services such as Pandora Plus and iHeartRadio Plus. Positioned between free and ad supported offerings and full on-demand services at ~$9.99—“light” is the hot new category in streaming at the moment.

iheartradio_logo

The basis of the “Light Makes Right” report is a research project that surveyed 7800 internet users 13 and older. The core of the study was a concept and pricing test around a “Plus” like product. Here’s what we found:

ONE in FOUR free music streamers listened to iHeartRadio in the past month—or nearly 40M. That’s almost the audience level that Spotify Free obtains, and better than Google Play Music, Vevo or SoundCloud (among streamers listening at least one hour per week). iHeartMedia reports 90M registered users for the app, meaning it is seeing strong monthly conversion among potential users.

OVER 40 PERCENT of iHeartRadio listeners expressed interest* in paying for a plus-like service. That’s pretty good, and higher than the benchmark for the average streamer. Remember though, that consumers typically overstate their willingness to pay for services. This is an indicator of interest, and does not suggest that 40% of the 90M registered users will actually subscribe. Some of that interested group now pay for Apple Music or Spotify Premium, and there are hurdles to switching. Some will share their account log-ins with friends or family members. Caveats aside, the response is encouraging.

listening-to-music-jpg-653x0_q80_crop-smart

It’s NOT just payers. Three out of four iHeartRadio listeners don’t pay for a music subscription.  Among those virgins, one-third of iHeartRadio listeners expressed interest in the “Plus” concept. These users have to be sold on the value of a paid subscription; free trials are proven to help. On the positive side they haven’t built a bank of favorites, playlists or stations, which would make switching painful.

*interest is based on respondents who said definitely/probably would pay (top two box)

iHeart can quickly get to FOUR MILLION PLUS subscriptions. How? The math is simple. There are 40M monthly users. Purchase interest might be half of the reported 40%. There are typically two users per account.

40M MONTHLY LISTENERS X 20% PURCHASE INTEREST /2 USERS PER ACCOUNT = 4M SUBSCRIBERS

 Four million (4M) may not sound like a lot but considering the entire US paid on-demand universe is around 20M, that’s a solid chunk of growth in the paid sector (# does not include Amazon Prime Music or Pandora One). And the number rises as iHeart taps into more registered users who aren’t listening on a regular basis.

 REPLAY enhances the music discovery process. What are the features that motivate iHeart listeners who don’t currently pay for a streaming service? Replay was at the top, with 51% citing it as one of the “musts” in order to get them to pay. iHeart Plus offers listeners the ability to replay, then return to the station. We know the more that listeners replay the more they get engaged with the artist, song, and the service.

As the number of paid streaming services grows, iHeart appears to have hit on a formula that will appeal to its current listeners—most importantly the ones who aren’t used to paying for a music subscription.

Comments

  18. Nolan on said:

    Günümüzde en çok tercih edilen aktivitelerden biri eğlenmek ve zaman geçirmek. Özellikle yeni oyunlar keşfetmek isteyenler için çeşitli platformlar bulunuyor. Eğer siz de yeni oyunlar indirmek istiyorsanız, oyun indir işlemini kolayca gerçekleştirebilirsiniz. Bu sayede sevdiğiniz oyunlara hızlıca ulaşabilirsiniz.

  20. Rayna on said:

    Experiencing a görüntülü şov can be an exciting way to enjoy entertainment from the comfort of your home. Many viewers find that such immersive experiences add a new dimension to their leisure time. Whether you’re interested in live performances or interactive content, the options are diverse and accessible. If you’re curious to explore more, you can visit the site for additional information. Overall, it offers a unique way to engage with entertainment content online.

  22. Reid on said:

    Türkiye’nin en güzel tatil beldelerinden biri olan bölge, doğal güzellikleri ve tarihi zenginlikleri ile öne çıkar. Özellikle manavgat escort şelalesi, ziyaretçilerin ilgisini çeken önemli noktalar arasında yer alır. Ayrıca, bölgedeki plajlar ve oteller, konuklarına unutulmaz bir deneyim sunar. Tatil planı yaparken, bu güzellikleri keşfetmek için zaman ayırmak faydalı olacaktır.

  26. Flora on said:

    https://o8.rocks/ là một nền tảng giải trí trực tuyến có giao diện dễ nhìn và hệ thống vận hành khá ổn định. Nền tảng cung cấp nhiều hình thức cá cược khác nhau, đi kèm với bố cục được sắp xếp hợp lý, mang lại trải nghiệm tương đối thuận tiện cho người dùng.

  28. AndrewFub on said:

    Админ по аське с кем связался адекват=))) радует.Приятный сайт цены тоже радуют сделал заказ=)) буду ждать. Качество Каличество отпишу Бошки купить работал я работал 2 года имея не малую клиентскую базу и тут решил я вас кинуть на 10 грамм, сам то подумай где ты это пишешь.

  29. AndrewFub on said:

    в очередной раз сработал с магазином и всё навысшем уровне! работал без гаранта и ни каких проблем! Отличный магазин!!! Всегда идёт на встречу и решает любые вопросы! Удачи в бизе! Респект вам и уважуха! Бошки купить Кстати в другом доверенном магазине у меня тоже была задержка в курьерке , трек не бился, в базе тоже его не было при прозвоне в курьерку…может действительно из-за Олимпиады (или во время ее проведения) курьерки стали чаще проверять..

  30. AndrewFub on said:

    В общем магазу УВАЖУХА!!! Гашиш купить В чем растворял 203??? У меня ихний 203 в спирте не получилось расстворить даже при нагреве, пришлось ацетон использовать! На счет качества с тобой согласен – 5!

  31. AndrewFub on said:

    оплатил 31го, сегодня все уже получил! Продавану, спасибо за оперативность!:ok: Гашиш купить а он мне очень нужен как никогда

  32. AndrewFub on said:

    задержки очень большие! это плохо, надо вам как то решать этот вопрос Мефедрон купить Админ по аське с кем связался адекват=))) радует.Приятный сайт цены тоже радуют сделал заказ=)) буду ждать. Качество Каличество отпишу

  33. AndrewFub on said:

    За АМ 1220 ничего сказать не могу – не пробовал…. Но, после тестирования 694 и 2201 впечатления о линейке АМ у меня сильно подпортились ( Гашиш купить магазин уже давно в тренде уже сколько лет

  34. AndrewFub on said:

    Магазин высший советаю брать только здесь Заказываю тоже 2 раз и собераюсь дальше работать.? Мефедрон купить может стоит разводить 1 к 10? Кто брал ам 2233 отпишитесь на щёт пропорции,вообще 2233 1 к 20 разводится если продукт хороший

  35. AndrewFub on said:

    пацаны качество 250 на высоте советую 1к10-12 норм ваще прет 50-час ваще жестко , селеру респект ваще, спср тока черти Гашиш купить вобще-то этот магазин трек присылает а не адрес…

  36. AndrewFub on said:

    черт возьми, вот сейчас оформляю AM2233 и решил заглянуть сюда. Кокаин купить – Извините…. а… вы нас до “Дайва” (ночной клуб) не довезете?

  37. AndrewFub on said:

    да это будет полная:ass:.Ну я надеюсь все будет хорошо.тогда так вышло иза того что это остатки товара из серии мн – 001.Уверен такой жопы больше не будет Скорость ск кристалл купить Хоть я уже и не раз оставлял мнение в этой ветке…. не удержусь всё-таки от ещё одной похвалы.

  76. Taskbar Hero Blog on said:

    The distinction between stated purchase interest and actual subscriptions is crucial, especially when the 40% figure is adjusted for overstatement and shared accounts. Replay leading the feature list at 51% also suggests that a focused benefit can make a lighter $4.99 tier feel worthwhile without competing directly with full on-demand plans. That same emphasis on clearly organized user value is reflected in Taskbar Hero Blog, which structures its guides around specific player decisions.

  117. 給与計算ツール on said:

    The distinction between stated interest and actual subscriptions is crucial, especially when the four-million estimate cuts reported purchase intent in half and assumes two listeners per account. Replay being a must-have for 51% of nonpaying listeners also suggests that a focused feature can matter more than a broad package. Affordability ultimately depends on disposable income, so a resource like 給与計算ツール can help put a $4.99 monthly commitment into practical budget context.

  217. Mzaltrov OPINIONES on said:

    Hey I know this is off topic but I was wondering if you knew of any
    widgets I could add to my blog that automatically tweet my newest
    twitter updates. I’ve been looking for a plug-in like this for quite
    some time and was hoping maybe you would have some experience with something like this.
    Please let me know if you run into anything.

    I truly enjoy reading your blog and I look forward to
    your new updates.

  218. Aiyaphorm OPINIONES on said:

    What i don’t realize is in reality how you are no longer actually much more smartly-favored than you may be right
    now. You are so intelligent. You understand thus significantly in terms
    of this matter, made me individually consider it from numerous various
    angles. Its like men and women aren’t fascinated until it’s something to do with Lady
    gaga! Your personal stuffs great. Always take care of it up!

  219. Aiyaphorm ERFAHRUNGEN on said:

    wonderful publish, very informative. I wonder why the other specialists of this sector do
    not notice this. You must proceed your writing.
    I’m sure, you have a huge readers’ base already!

  220. Mzaltrov ERFAHRUNGEN on said:

    I was curious if you ever thought of changing the structure of your blog?
    Its very well written; I love what youve got to say.
    But maybe you could a little more in the way of content so people could
    connect with it better. Youve got an awful lot of text
    for only having one or two pictures. Maybe you could space it out better?

  222. Aiyaphorm AVIS on said:

    Howdy! This is kind of off topic but I need some
    help from an established blog. Is it difficult to set up your own blog?
    I’m not very techincal but I can figure things out
    pretty quick. I’m thinking about creating my own but I’m not sure where to start.
    Do you have any ideas or suggestions? Cheers

  223. Mzaltrov Review on said:

    Please let me know if you’re looking for a article author
    for your weblog. You have some really great posts and I believe I would be a good asset.
    If you ever want to take some of the load off, I’d really like to write some material for your blog in exchange for a link back to mine.

    Please send me an email if interested. Thanks!

  225. Aiyaphorm ERVARINGEN on said:

    When someone writes an post he/she retains the
    idea of a user in his/her mind that how a user can understand it.
    So that’s why this piece of writing is great.
    Thanks!

  227. Aiyaphorm RECENSIONI on said:

    Very great post. I just stumbled upon your blog and wished to mention that I have truly loved
    surfing around your weblog posts. In any case I’ll be subscribing for your feed and I hope you write once more very soon!

  236. ngentot on said:

    naturally like your web site however you have to take a look at the spelling on several of your posts.

    Many of them are rife with spelling issues and I in finding it very bothersome to inform the truth nevertheless I’ll surely come again again.

  242. Gothic1Remake on said:

    The caution around the 40 percent interest figure is important, especially since stated willingness to pay often drops once free trials end and real billing begins. The replay feature also seems like the most practical hook, because it adds value without pushing users all the way into a full on-demand subscription. For another focused guide-style resource that puts practical user questions first, Gothic1Remake takes a similarly direct approach.

  258. azh-tandheelkunde.nl on said:

    You could certainly see your skills in the
    article you write. The world hopes for more passionate writers like you who are not afraid to mention how they believe.
    All the time follow your heart.

  301. web site on said:

    What i don’t understood is in truth how you are
    now not actually much more smartly-favored than you might
    be right now. You’re so intelligent. You recognize therefore significantly
    when it comes to this subject, made me personally believe it from so many
    numerous angles. Its like women and men are not fascinated except it is one
    thing to accomplish with Lady gaga! Your own stuffs nice.
    All the time care for it up!

  302. homepage on said:

    I have read a few just right stuff here. Definitely
    price bookmarking for revisiting. I surprise how so much effort you set to create the sort of wonderful informative site.

  304. 먹튀사이트 on said:

    Hello, i feel that i saw you visited my web site so i came to return the favor?.I’m attempting to to find issues to enhance my website!I guess its ok to use some of your ideas!!

  310. vebotv.work on said:

    Mình vào vebotv.work xem thử sau khi thấy được nhắc đến trong một vài cuộc thảo luận. Giao diện gọn gàng, bố cục rõ ràng, điều hướng thuận tiện và hiển thị ổn định trên điện thoại nên nhìn chung khá dễ sử dụng.

  314. thapcamtv.tv on said:

    Mình tình cờ thấy thapcamtv.tv được nhắc đến khi đang đọc một vài chia sẻ trên mạng nên cũng mở vào xem thử. Mình không dành nhiều thời gian khám phá hết các nội dung, chủ yếu xem cách họ bố trí giao diện và phân chia các chuyên mục. Ấn tượng đầu tiên là bố cục được làm khá mạch lạc, các phần thông tin được sắp xếp theo từng nhóm nên nhìn tổng thể khá dễ theo dõi và không tạo cảm giác quá nhiều nội dung dồn vào một chỗ. Mình cũng để ý việc di chuyển giữa các mục khá thuận tiện nhờ thanh điều hướng được bố trí rõ ràng.

  316. website on said:

    Hey there this is kind of of off topic but I was wondering if blogs use WYSIWYG
    editors or if you have to manually code with HTML.
    I’m starting a blog soon but have no coding skills so I wanted to get guidance from someone with experience.
    Any help would be greatly appreciated!

  344. taboola not available on said:

    I know this if off topic but I’m looking into starting my own blog and was wondering what all is
    needed to get set up? I’m assuming having a blog like yours would cost a pretty penny?
    I’m not very internet smart so I’m not 100% certain. Any recommendations or advice would be greatly
    appreciated. Kudos

Leave a Reply

Your email address will not be published. Required fields are marked *