A Special Offer to readers of Stereophile
Now you can fully realize your passion for all things vinyl, thanks to this latest version of a one-of-a-kind research study by MusicWatch, a leading U.S. research and analytics company.
Conducted in March 2022, the study surveyed over 1,400 music enthusiasts and provides a detailed look at the current vinyl market, including the preferences of vinyl record buyers and their projections for purchasing in the future.
The findings include:
• An estimated 18 million consumers age 13 and older purchased vinyl records last year, a 27% increase over 2020.
• Among vinyl buyers over the past two years, 85% purchase new records and 80% bought used ones.
• 95% of these buyers are expected to continue purchasing vinyl during the coming year.
• More than four-in-ten (42%) surveyed have been purchasing vinyl for more than 10 years and value viny’s authenticity and “warmth”.
• Those who began buying more recently place greater
emphasis on the packaging and artwork that are part of the vinyl experience.
• 40% of turntable owners also plan to upgrade their audio equipment next year.
• Vinyl buyers also engage with other music formats, including CDs and the latest digital streaming services.
Originally this research was only available as a 78-page study which cost thousands of dollars. Now for a limited time only, you can get an abridged version of this for just $995!