Audio is a category ripe for segmentation. Genres are a great start. If I say Classic Rock or HipHop what vastly different imagery comes to mind? We can create similar images by showing someone who prefers listening to music on radio, versus one who favors streaming. Then there’s age demographics and groupings such as GenZ. read more »
US Music Listening Hours Up By 28% Compared With Year-Ago MusicWatch released the results of its audiocensus survey of US internet users aged 13 and older. The study showed strong growth in engagement among US music and audio consumers during second quarter 2022. MusicWatch estimated that there are an additional 10M more music streamers in read more »
The new generation of Vinyl buyers are dedicated to the format and represent an opportunity for artists, retail, and device marketers. In 2021, vinyl record sales topped $1 Billion in the US. The last time vinyl sales topped the billion-dollar mark was 1988, when inflation adjusted revenue was $1.2B (RIAA). Between 1989 and the read more »
How Vinyl Deeply Connects Artists and Music Fans My daughters came of age in the iTunes era. They spent hundreds of dollars per year on digital singles and compiled large playlists on their iPods. Even so I wasn’t sure the singles orientation of downloading was helping them make deep connections with artists- the kind of read more »
April 19, 2022 New York: MusicWatch, a leading U.S. research and analytics company serving the music industry for nearly a quarter of a century, unveiled today a first of its kind study conducted in cooperation with the Recording Industry Association of America (RIAA) and the Music Business Association. The study, titled Revelations About the Vinyl read more »
The first music artist you discovered, that is. I remember distinctly three events. As a “toddler” sneaking down to the basement to see The Beatles on Ed Sullivan. Driving down the Meadowbrook Parkway after class on a cloudy day with the top down on the MG and hearing Roxanne played on WLIR for the first read more »
110 Million More Music Streamers Than Ten Years Ago According to newly released findings from MusicWatch’s 2020 Annual Music Study, more Americans streamed music in 2020 than ever before. A record 209 million internet users aged 13 or older experienced music streaming. Streaming could source from pure play services such as Pandora, Spotify or Apple read more »
But it’s a dead heat among those who listen to music on Broadcast Radio In a survey conducted by MusicWatch between October 15th and 19th former Vice President Joe Biden topped President Donald Trump as audio users’ choice for US President in the 2020 election. The survey examined a variety of current audio behaviors including read more »
Our favorite music genres- from different perspectives For decades “the charts” have been the arbiter of consumer tastes in music. That makes sense. What’s selling (in CD days) or what’s streaming (today) lubricates the engine of the music industry. The charts drive revenue allocation and help to sort out the winners when it comes to read more »
Synamedia, a UK company announced this year at CES tools to help video service providers monitor and manage account sharing ( http://bit.ly/37S3dJn ). Tom Rutledge, CEO of Charter Communications was quoted in Hollywood Reporter’s December 9 issue as suggesting that the video providers were “creating havoc” with lax security around passwords. There are a multitude read more »