Blog

April 19, 2022 New York: MusicWatch, a leading U.S. research and analytics company serving the music industry for nearly a quarter of a century, unveiled today a first of its kind study conducted in cooperation with the Recording Industry Association of America (RIAA) and the Music Business Association.  The study, titled Revelations About the Vinyl read more »

The first music artist you discovered, that is. I remember distinctly three events. As a “toddler” sneaking down to the basement to see The Beatles on Ed Sullivan. Driving down the Meadowbrook Parkway after class on a cloudy day with the top down on the MG and hearing Roxanne played on WLIR for the first read more »

110 Million More Music Streamers Than Ten Years Ago According to newly released findings from MusicWatch’s 2020 Annual Music Study, more Americans streamed music in 2020 than ever before. A record 209 million internet users aged 13 or older experienced music streaming. Streaming could source from pure play services such as Pandora, Spotify or Apple read more »

But it’s a dead heat among those who listen to music on Broadcast Radio In a survey conducted by MusicWatch between October 15th and 19th former Vice President Joe Biden topped President Donald Trump as audio users’ choice for US President in the 2020 election. The survey examined a variety of current audio behaviors including read more »

Our favorite music genres- from different perspectives For decades “the charts” have been the arbiter of consumer tastes in music. That makes sense. What’s selling (in CD days) or what’s streaming (today) lubricates the engine of the music industry. The charts drive revenue allocation and help to sort out the winners when it comes to read more »

At the close of the “aughts” few in the music industry looked back with nostalgia. The next decade appeared uncertain. Tom Silverman, a label executive, visionary and friend would talk about the billions of consumers around the globe who would soon pay for music. But it was hard to see that happening as we welcomed read more »

“Does anyone believe 90% of teens listen to AM/FM Radio anymore?” In Part One of this blog we explored radio listening by age demographic. Using new research from MusicWatch’s Monitor study, we concluded that 72 percent of Americans listen to broadcast radio in an average month. Just yesterday a reporter asked me, “does anyone believe that read more »

In the world of audio, the question about who actually still listens to broadcast radio is oddly controversial. For some reason, reaching a consensus on radio reach presents more of a challenge than agreeing on how many stream music. The radio industry promotes reports claiming 90 percent or more of Americans are listening to broadcast read more »